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Sweden Showcases Sustainable Solutions at Vietnam FoodExpo 2025
Sweden has brought advanced, future-oriented green solutions to the Vietnam International Food Industry Exhibition 2025 (Vietnam FoodExpo 2025).
On 12 November, the “Try Swedish” pavilion officially opened at booth C5-8, Hall A1, Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.
This initiative is jointly organized by the Embassy of Sweden and Business Sweden in Vietnam, with the participation of several leading Swedish companies in the fields of food, processing technology, and environmentally friendly packaging.
The event takes place within the framework of Vietnam FoodExpo 2025, the country’s largest annual food and beverage industry exhibition, hosted by the Ministry of Industry and Trade and the Vietnam Trade Promotion Agency (Vietrade). The Try Swedish pavilion serves as a bridge to enhance cooperation between Vietnamese and Swedish businesses in developing clean, safe, and low-emission food supply chains.
According to the Global Food Security Index and the Environmental Performance Index, Sweden ranks among the world’s top 10 countries in food safety and environmental efficiency. The Nordic nation also maintains one of the lowest rates of foodborne illnesses in Europe, thanks to its robust legal framework and stringent production standards.
In his opening remarks, H.E. Johan Ndisi, Ambassador of Sweden to Vietnam, emphasized: “The Swedish food story is one of responsibility, innovation, and trust. We believe that good food should be good not only for people but also for the planet. Through the Try Swedish pavilion, we hope to foster new partnerships and contribute to the development of a more sustainable food industry between our two countries.”
Participating companies such as Tetra Pak, Källbergs, and ControlCert presented proven solutions for reducing carbon emissions, enhancing food safety, and optimizing supply-chain efficiency.
Nguyen Thi Hoang Thuy, Director and Head of the Vietnam Trade Office in Sweden, affirmed that Vietnam’s Trade Office stands ready to cooperate closely with Business Sweden to promote two-way trade and investment in the food sector. The aim is to develop a safe, low-emission food supply chain between Vietnam and Sweden, generating sustainable added value for both markets.
Representing the business community, Nguyen Thanh Giang, Managing Director of Tetra Pak Vietnam, noted that cooperation between the two sides is opening new pathways for the food industry. By combining Sweden’s cutting-edge technologies with Vietnam’s dynamic market, “we are accelerating the transition toward a safe, efficient, and sustainable food ecosystem that delivers long-term benefits for both people and the planet,” she said.
At the pavilion, visitors can explore environmentally friendly product samples, low-carbon packaging technologies, and advanced processing solutions. Vietnam is increasingly regarded as a promising market for green food-technology solutions, and its cooperation with Sweden opens opportunities for technology transfer, new value-chain development, and progress toward national sustainability goals.
Through its presence at Vietnam FoodExpo 2025, Sweden reaffirms its role as a trusted partner accompanying Vietnam on its path toward green economic development and deeper international integration.
OTHER NEWS
Sweden imported from Vietnam
| Products | 08M/2024 | 08M/2025 | Change (%) |
|---|---|---|---|
| All products (USD) | 686,896,399 | 854,410,685 | 24.4 |
| Fish and crustaceans, molluscs and other aquatic invertebrates | 15,161,731 | 22,547,313 | 48.7 |
| Plastic products | 14,155,666 | 13,207,587 | -6.7 |
| Rubber | 271,051 | 415,901 | 53.4 |
| Bags, purses, suitcases, hats, umbrellas | 17,175,855 | 18,847,348 | 9.7 |
| Products of rattan, bamboo, sedge and carpet | 5,944,259 | 5,738,156 | -3.5 |
| Wood and articles of wood | 13,776,014 | 17,836,247 | 29.5 |
| Textiles and garments | 65,848,383 | 105,195,508 | 59.8 |
| Footwears, parts of such articles | 36,792,696 | 50,851,351 | 38.2 |
| Materials for textiles and garments, and footwares | 3,607,329 | 3,155,321 | -12.5 |
| Ceramic products | 1,622,658 | 665,228 | -59.0 |
| Articles of iron or steel | 7,344,185 | 45,969,442 | 525.9 |
| Other metals and products | 519,306 | 1,711,431 | 229.6 |
| Computers, electrical products, part thereof | 64,371,592 | 103,809,980 | 61.3 |
| Telephone sets, parts thereof | 238,066,257 | 250,164,297 | 5.1 |
| Machinery, mechanical appliances, equipment, parts thereof | 77,712,721 | 95,337,652 | 22.7 |
| Toys, sports equipment and parts | 7,166,975 | 8,904,239 | 24.2 |
Sweden exported to Vietnam
| All products (USD) | 282,261,475 | 325,812,176 | 15.4 |
|---|---|---|---|
| Other petroleum products | 2,103,705 | 3,359,808 | 59.7 |
| Chemical products | 8,247,107 | 9,745,427 | 18.2 |
| Pharmaceutical products | 85,548,704 | 107,026,551 | 25.1 |
| Plastic materials | 2,161,413 | 2,002,930 | -7.3 |
| Plastic products | 5,153,820 | 5,325,185 | 3.3 |
| Wood and articles of wood | 3,917,382 | 3,793,453 | -3.2 |
| Paper products | 27,064,832 | 39,003,729 | 44.1 |
| Iron or steel | 9,250,630 | 40,402 | -99.6 |
| Articles of iron or steel | 5,740,368 | 13,640,451 | 137.6 |
| Computers, electrical products, part thereof | 4,364,183 | 9,575,784 | 119.4 |
| Telephone sets, parts thereof | 60,911 | 4,200,744 | - |
| Other machinery, equipment, tools and spare parts | 94,879,522 | 81,284,872 | -14.3 |
| Other commodity | 33,768,899 | 46,812,839 | 38.6 |
Denmark imported from Vietnam
| Products | 08T/2024 | 08T/2025 | Change (%) |
|---|---|---|---|
| All products (USD) | 292,013,379 | 271,727,276 | -6.9 |
| Fish and crustaceans, molluscs and other aquatic invertebrates | 34,653,140 | 32,092,119 | -7.4 |
| Coffee | 3,126,599 | 6,794,742 | 117.3 |
| Plastic products | 17,138,737 | 16,095,530 | -6.1 |
| Bags, purses, suitcases, hats, umbrellas | 11,350,127 | 7,306,712 | -35.6 |
| Products of rattan, bamboo, sedge and carpet | 4,335,028 | 4,900,734 | 13.0 |
| Wood and articles of wood | 19,961,893 | 20,829,598 | 4.3 |
| Textiles and garments | 41,599,198 | 40,356,432 | -3.0 |
| Footwears, parts of such articles | 16,276,955 | 16,763,974 | 3.0 |
| Ceramic products | 3,046,497 | 3,720,993 | 22.1 |
| Articles of iron or steel | 31,661,276 | 15,667,883 | -50.5 |
| Other machinery, equipment, tools and spare parts | 13,566,100 | 23,047,751 | 69.9 |
| Electric wires and cables | 22,210,363 | 21,731,887 | -2.2 |
| Transport vehicles and spare parts | 3,912,350 | 5,704,004 | 45.8 |
| Furniture products from materials other than wood | 16,153,779 | 12,347,620 | -23.6 |
| Toys, sports equipment and parts | 3,816,538 | 5,269,545 | 38.1 |
Denmark exported to Vietnam
| Products | 08T/2024 | 08T/2025 | Change (%) |
|---|---|---|---|
| All products (USD) | 148,122,651 | 171,355,120 | 15.7 |
| Fish and crustaceans, molluscs and other aquatic invertebrates | 6,764,611 | 16,441,584 | 143.1 |
| Milk and dairy products | 3,764,510 | 5,009,456 | 33.1 |
| Other food preparations | 8,109,644 | 8,384,912 | |
| Chemical products | 17,519,462 | 19,926,049 | 13.7 |
| Pharmaceutical products | 12,635,370 | 17,128,338 | 35.6 |
| Plastic products | 7,391,242 | 10,317,250 | 39.6 |
| Materials for textiles and garments, and footwares | 281,307 | 438,264 | 55.8 |
| Iron or steel | 128,339 | 90,027 | -29.9 |
| Articles of iron or steel | 4,355,545 | 8,535,013 | 96.0 |
| Computers, electrical products, part thereof | 4,067,743 | 3,549,104 | -12.8 |
| Other machinery, equipment. tools and spare parts | 45,640,006 | 36,109,868 | -20.9 |
| Electric wires and cables | 1,768,159 | 2,047,160 | 15.8 |
Norway imported from Vietnam
| Products | 08T/2024 | 08T/2025 | Change (%) |
|---|---|---|---|
| All products (USD) | 86,766,288 | 120,116,898 | 38.4 |
| Fish and crustaceans, molluscs and other aquatic invertebrates | 6,681,724 | 9,867,023 | 47.7 |
| Fruits and vegetables | 2,301,757 | 2,763,990 | 20.1 |
| Cashew nuts | 5,635,829 | 6,841,145 | 21.4 |
| Plastic products | 2,041,913 | 1,813,252 | -11.2 |
| Bags, purses, suitcases, hats, umbrellas | 3,725,683 | 6,254,517 | 67.9 |
| Wood and articles of wood | 1,605,068 | 1,914,329 | 19.3 |
| Textiles and garments | 6,619,686 | 9,393,429 | 41.9 |
| Footwears, parts of such articles | 12,965,232 | 14,203,637 | 9.6 |
| Articles of iron or steel | 1,111,019 | 970,858 | -12.6 |
| Cameras, camcorders and components | 2,537,469 | 6,745,928 | 165.9 |
| Other machinery, equipment, tools and spare parts | 9,622,460 | 8,010,162 | -16.8 |
| Transport vehicles and spare parts | 7,205,707 | 17,903,926 | 148.5 |
| Furniture products from materials other than wood | 1,514,075 | 1,096,190 | -27.6 |
Norway exported to Vietnam
| Products | 08T/2024 | 08T/2025 | Change (%) |
|---|---|---|---|
| All products (USD) | 323,114,791 | 411,652,415 | 27.4 |
| Fish and crustaceans, molluscs and other aquatic invertebrates | 204,482,372 | 235,029,034 | 14.9 |
| Chemical products | 3,200,631 | 3,229,962 | 0.9 |
| Fertilizers | 24,058,791 | 29,359,038 | 22.0 |
| Articles of iron or steel | 5,238,791 | 6,668,353 | 27.3 |
| Other machinery, equipment. tools and spare parts | 44,133,256 | 92,039,881 | 108.5 |
| Other commodity | 42,000,949 | 45,326,146 | 7.9 |
OTHER NEWS
Vietnam Food Expo 2025: A Bridge Connecting Vietnamese and Swedish Businesses
Sweden brought advanced, future-oriented green solutions to Vietnam FoodExpo 2025, strengthening cooperation between businesses from both countries.
Marcus Persson, Country Director of Business Sweden in Vietnam, spoke with the Industry and Trade Newspaper about this topic.
Great Expectations from Vietnam Food Expo 2025
Vietnam Food Expo 2025 is considered an important bridge between Vietnamese companies and international partners. What does Business Sweden expect from presenting a Swedish pavilion at this event?
Marcus Persson: Business Sweden’s organization of the Swedish national pavilion at Vietnam Food Expo 2025 is a strategic step that reflects clear expectations for strengthening bilateral trade cooperation.
Our main expectations, carried out through the “Try Swedish” food export promotion program, focus on the following objectives:
First, making use of the Free Trade Agreement. Our top priority is to maximize the benefits of the EU–Vietnam Free Trade Agreement (EVFTA), especially the gradual removal of import tariffs. This creates a more open market environment for Swedish food and beverage products.
Second, strengthening Sweden’s brand positioning. The event is an opportunity to showcase Swedish food products and advanced food technologies in Vietnam, promoting the quality, innovation, and sustainability of Swedish goods.
Third, establishing business relationships. Business Sweden aims to facilitate direct meetings between Swedish companies and capable distributors, retailers, agents, and import partners in Vietnam. This helps explore business opportunities, import potential, and long-term partnerships.
Fourth, gathering market insights. The exhibition provides a forum for Swedish companies to update the latest trends in food processing, consumer preferences, and food technologies in Vietnam, allowing them to adjust their strategies accordingly.
The presence of the “Try Swedish” program at Vietnam Food Expo 2025 aims to expand export markets, establish strategic partnerships, and take advantage of the favorable trade conditions created by the EVFTA.
Expanding Opportunities for Food Sector Cooperation
Sweden is well known for its clean, green, and sustainable food standards. How do you assess the cooperation potential between Swedish and Vietnamese companies in organic foods and processed foods that meet European standards?
Marcus Persson: Vietnam’s climate and soil conditions are favorable for developing a wide variety of tropical agricultural products, and the country is shifting toward ecological and organic farming. Vietnam is a promising supplier of organic coffee, tea, pepper, cashew nuts, coconuts, fruits, and vegetables. Sweden and the Nordic region are among the world’s top markets for organic and sustainable foods. Sweden is ranked among the top ten countries with the highest per-capita organic consumption.
Swedish consumers have strong awareness of health, environmental protection, and social responsibility. They prefer products with international organic certifications such as EU Organic or the even stricter Swedish KRAV standard, along with certifications for sustainable seafood (MSC) and fair trade.
Vietnam is promoting a green export strategy and the circular economy in food production. According to Business Sweden, in which areas can the two sides strengthen cooperation, for example processing technology, packaging, or the transfer of food safety standards?
Marcus Persson: This is one of the most promising areas for cooperation. Sweden holds world-leading technologies and has already achieved concrete results in Vietnam.
Standards are the key for Vietnamese products to be accepted in Sweden and the EU, where requirements for “green” and “clean” production are extremely high, even beyond basic EU standards. Sweden can cooperate with Vietnam in training and transferring production processes that meet advanced Nordic standards such as the KRAV organic standard and strict requirements on traceability.
Sweden can also partner with Vietnam in developing recycling industries and reducing emissions. These are fundamental pillars of the circular economy, where Sweden has extensive experience in waste management and energy transition.
Diverse Solutions to Connect Businesses
From a trade promotion perspective, what plans does Business Sweden have after Vietnam Food Expo 2025 to continue connecting companies in both countries, such as B2B programs, specialized seminars, or green food investment initiatives in Vietnam?
Marcus Persson: Business Sweden will continue to act as a catalytic bridge, focusing on creating meaningful business interactions through several activities:
Targeted B2B matchmaking programs. We will organize carefully curated one-on-one meetings between Swedish companies with technological solutions (processing, packaging, quality control) and major Vietnamese importers, distributors, and food manufacturers seeking sustainable partners.
We will also organize thematic seminars on standards and green technologies. These activities aim to transfer expertise and technical knowledge, especially in the context of increasingly strict EU export regulations.
In addition, we plan to host in-depth dialogues on meeting high Swedish and EU standards, including the new EU Organic standard, regulations on packaging materials, and requirements related to social and environmental responsibility, for example supply-chain due diligence requirements.
Thank you very much.
On 12 November, the “Try Swedish” pavilion officially opened at booth C5-8, Hall A1, Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. This initiative was jointly organized by the Embassy of Sweden and Business Sweden, with participation from leading Swedish companies in the food, processing technology, and environmentally friendly packaging sectors.
The event took place within the framework of Vietnam FoodExpo 2025, Vietnam’s largest annual food and beverage exhibition, organized by the Ministry of Industry and Trade and the Vietnam Trade Promotion Agency (Vietrade). The Try Swedish pavilion is considered a platform to strengthen cooperation between the two countries’ businesses in developing clean, safe, and low-emission food supply chains.
Phuong Lan (interviewer)
Swedish Businesses Expect Stronger F&B Cooperation from Vietnam Food Expo
Vietnam as a Strategic Market for the Global F&B Industry
The appeal of Vietnam Food Expo 2025 extends beyond the scale of the event. It is reinforced by the presence of Swedish brands, representing a country ranked among the world’s leaders in food safety, sustainability, and environmental performance. With a long-term vision and stringent standards, Swedish businesses view Vietnam as a fast-growing and highly promising market, particularly as the F&B sector reached nearly 27 billion USD in 2024, an increase of 16 percent.
As Vietnam accelerates global integration under the EVFTA, strengthens quality standards, and adopts greener production practices, Vietnam Food Expo has become an ideal platform for Sweden to advance cooperation. Many Swedish companies came to the event with strong expectations regarding the market, potential partners, and long-term collaboration.
Speaking with reporters from the Industry and Trade Newspaper, Henrik Thollander, Chief Executive Officer of ControlCert, a company specializing in food and environmental safety certifications, said that for ControlCert, Vietnam Food Expo 2025 is a golden opportunity to reach its target customers: Vietnamese businesses expanding exports of agricultural and processed food products to Europe and North America. CEO Thollander noted that Vietnam “is developing rapidly” and the exhibition is an “ideal platform” for ControlCert to introduce its global certification services such as ISO, HACCP, FSSC 22000, plant-based food standards, and environmental certifications like ISO 14001.
From ControlCert’s perspective, the main barrier for Vietnamese companies when exporting to the EU is not the market itself but the high-level quality and safety standards that exceed basic international requirements. Buyers in the Nordic region typically demand standards above the global minimum, which Vietnam can fully meet when supported by the right partners.
ControlCert aims to build long-term strategic partnerships, sign certification contracts with major producers, and collaborate with regulators and industry associations to create a stable service ecosystem. Beyond the exhibition, the company plans to establish a representative office and participate in training and capacity-building programs on international standards.
If ControlCert represents quality standards, Kallbergs stands for high-demand processing technology for egg-based ingredients, a field requiring strict control over safety, traceability, and sustainability. With flagship products such as egg powder, choux pastry premix, and Mayo-Max, Kallbergs joined Vietnam Food Expo 2025 with two strategic goals: building partnerships and gathering market insights.
Fredrik, Deputy Managing Director of Kallbergs, stated that Kallbergs’ operating philosophy reflects Swedish values, emphasizing waste reduction, energy efficiency, and circular economy models. The company eliminated the use of oil in 2015, shifting to LPG and district heating, and reduced CO₂ emissions by over 30 percent through heat-recovery systems. Eggshells from processing are reused as livestock feed, contributing to a closed-loop lifecycle for raw materials.
With RSPO certification for sustainable palm oil—an important component in some of its products—Kallbergs offers Vietnamese businesses access to ingredients that are both safe and fully aligned with EU sustainability standards.
Kallbergs’ greatest expectation after the exhibition is to establish a strategic distribution network in Vietnam and initiate R&D partnerships to support Vietnamese producers in optimizing formulations, improving texture, extending shelf life, and meeting rising consumer expectations.
Across the F&B value chain, Tetra Pak plays an indispensable role, from processing to packaging. Nguyen Thanh Giang, Managing Director of Tetra Pak Vietnam, which supplies packaging solutions to the food sector, emphasized that participating in Vietnam Food Expo 2025 with the Try Swedish Pavilion allows Tetra Pak to bring Swedish technology closer to Vietnamese businesses. It also enables deeper cooperation at a time when the global food system is under increasing pressure from climate change and shifting consumer behavior.
Tetra Pak highlights three cooperation priorities. First, ensuring food safety through UHT technology, which enables products to achieve up to 12 months of shelf life without preservatives. Second, innovating packaging to meet environmental standards and Extended Producer Responsibility (EPR) requirements, using cartons made of 70 percent paper, paper straws, recycled plastic caps, and plant-based polymers. Third, promoting the circular economy through a nationwide network of 1,300 collection points, five collection partners, and three recycling facilities.
Tetra Pak’s participation at the exhibition is not merely about showcasing technology. It is about building strategic partnerships and supporting Vietnamese businesses in upgrading the entire value chain, from product ideation and testing to processing and packaging.
With flexible formats and capacities, Tetra Pak’s technologies are particularly suitable for businesses targeting younger consumers, a segment that prioritizes health and sustainability.
High Expectations from Swedish Companies
Looking only at market size cannot fully explain why Sweden, one of the strictest countries in the world in terms of food safety and sustainability, considers Vietnam Food Expo a key event.
According to company representatives, the first reason is Vietnam’s rapid transition toward international standards. F&B exporters must elevate their standards to maintain access to global markets. ControlCert sees rising demand for certification; Kallbergs sees opportunities to supply EU-standard ingredients; and Tetra Pak sees increasing demand for clean processing and sustainable packaging.
Second, Vietnam’s economy is entering a phase of green consumption. Younger consumers demand transparent origins, sustainable packaging, and responsible production processes, creating an ideal environment for Nordic businesses.
Third, Vietnam is one of the region’s strongest growth markets in F&B, with high demand for supply chain expansion, product innovation, and technology adoption.
This alignment means Swedish companies’ expectations at Vietnam Food Expo 2025 go far beyond the event itself. They point toward deeper and long-term cooperation.
ControlCert, Kallbergs, and Tetra Pak share a common strategy: long-term investment, local presence, training partnerships, R&D collaboration, distribution network development, and upgrading industry standards.
If these plans are carried out, Vietnam will benefit significantly through improved quality standards for deeper market access in Europe, access to clean and green technologies aligned with emission-reduction goals, and the development of a sustainable F&B value chain from raw materials to packaging.
Vietnam Food Expo 2025 is therefore not only a meeting point for Vietnamese and Swedish businesses but also the starting point of a strategic collaboration that is practical, long-term, and sustainable.
Swedish Businesses Expect Stronger F&B Cooperation from Vietnam Food Expo
Vietnam as a Strategic Market for the Global F&B Industry
The appeal of Vietnam Food Expo 2025 extends beyond the scale of the event. It is reinforced by the presence of Swedish brands, representing a country ranked among the world’s leaders in food safety, sustainability, and environmental performance. With a long-term vision and stringent standards, Swedish businesses view Vietnam as a fast-growing and highly promising market, particularly as the F&B sector reached nearly 27 billion USD in 2024, an increase of 16 percent.
As Vietnam accelerates global integration under the EVFTA, strengthens quality standards, and adopts greener production practices, Vietnam Food Expo has become an ideal platform for Sweden to advance cooperation. Many Swedish companies came to the event with strong expectations regarding the market, potential partners, and long-term collaboration.
Speaking with reporters from the Industry and Trade Newspaper, Henrik Thollander, Chief Executive Officer of ControlCert, a company specializing in food and environmental safety certifications, said that for ControlCert, Vietnam Food Expo 2025 is a golden opportunity to reach its target customers: Vietnamese businesses expanding exports of agricultural and processed food products to Europe and North America. CEO Thollander noted that Vietnam “is developing rapidly” and the exhibition is an “ideal platform” for ControlCert to introduce its global certification services such as ISO, HACCP, FSSC 22000, plant-based food standards, and environmental certifications like ISO 14001.
From ControlCert’s perspective, the main barrier for Vietnamese companies when exporting to the EU is not the market itself but the high-level quality and safety standards that exceed basic international requirements. Buyers in the Nordic region typically demand standards above the global minimum, which Vietnam can fully meet when supported by the right partners.
ControlCert aims to build long-term strategic partnerships, sign certification contracts with major producers, and collaborate with regulators and industry associations to create a stable service ecosystem. Beyond the exhibition, the company plans to establish a representative office and participate in training and capacity-building programs on international standards.
If ControlCert represents quality standards, Kallbergs stands for high-demand processing technology for egg-based ingredients, a field requiring strict control over safety, traceability, and sustainability. With flagship products such as egg powder, choux pastry premix, and Mayo-Max, Kallbergs joined Vietnam Food Expo 2025 with two strategic goals: building partnerships and gathering market insights.
Fredrik, Deputy Managing Director of Kallbergs, stated that Kallbergs’ operating philosophy reflects Swedish values, emphasizing waste reduction, energy efficiency, and circular economy models. The company eliminated the use of oil in 2015, shifting to LPG and district heating, and reduced CO₂ emissions by over 30 percent through heat-recovery systems. Eggshells from processing are reused as livestock feed, contributing to a closed-loop lifecycle for raw materials.
With RSPO certification for sustainable palm oil—an important component in some of its products—Kallbergs offers Vietnamese businesses access to ingredients that are both safe and fully aligned with EU sustainability standards.
Kallbergs’ greatest expectation after the exhibition is to establish a strategic distribution network in Vietnam and initiate R&D partnerships to support Vietnamese producers in optimizing formulations, improving texture, extending shelf life, and meeting rising consumer expectations.
Across the F&B value chain, Tetra Pak plays an indispensable role, from processing to packaging. Nguyen Thanh Giang, Managing Director of Tetra Pak Vietnam, which supplies packaging solutions to the food sector, emphasized that participating in Vietnam Food Expo 2025 with the Try Swedish Pavilion allows Tetra Pak to bring Swedish technology closer to Vietnamese businesses. It also enables deeper cooperation at a time when the global food system is under increasing pressure from climate change and shifting consumer behavior.
Tetra Pak highlights three cooperation priorities. First, ensuring food safety through UHT technology, which enables products to achieve up to 12 months of shelf life without preservatives. Second, innovating packaging to meet environmental standards and Extended Producer Responsibility (EPR) requirements, using cartons made of 70 percent paper, paper straws, recycled plastic caps, and plant-based polymers. Third, promoting the circular economy through a nationwide network of 1,300 collection points, five collection partners, and three recycling facilities.
Tetra Pak’s participation at the exhibition is not merely about showcasing technology. It is about building strategic partnerships and supporting Vietnamese businesses in upgrading the entire value chain, from product ideation and testing to processing and packaging.
With flexible formats and capacities, Tetra Pak’s technologies are particularly suitable for businesses targeting younger consumers, a segment that prioritizes health and sustainability.
High Expectations from Swedish Companies
Looking only at market size cannot fully explain why Sweden, one of the strictest countries in the world in terms of food safety and sustainability—considers Vietnam Food Expo a key event.
According to company representatives, the first reason is Vietnam’s rapid transition toward international standards. F&B exporters must elevate their standards to maintain access to global markets. ControlCert sees rising demand for certification; Kallbergs sees opportunities to supply EU-standard ingredients; and Tetra Pak sees increasing demand for clean processing and sustainable packaging.
Second, Vietnam’s economy is entering a phase of green consumption. Younger consumers demand transparent origins, sustainable packaging, and responsible production processes, creating an ideal environment for Nordic businesses.
Third, Vietnam is one of the region’s strongest growth markets in F&B, with high demand for supply chain expansion, product innovation, and technology adoption.
This alignment means Swedish companies’ expectations at Vietnam Food Expo 2025 go far beyond the event itself. They point toward deeper and long-term cooperation.
ControlCert, Kallbergs, and Tetra Pak share a common strategy: long-term investment, local presence, training partnerships, R&D collaboration, distribution network development, and upgrading industry standards.
If these plans are carried out, Vietnam will benefit significantly through improved quality standards for deeper market access in Europe, access to clean and green technologies aligned with emission-reduction goals, and the development of a sustainable F&B value chain from raw materials to packaging.
Vietnam Food Expo 2025 is therefore not only a meeting point for Vietnamese and Swedish businesses but also the starting point of a strategic collaboration that is practical, long-term, and sustainable.