Returning to Vietnam International Sourcing for the second consecutive year, H&M affirms that the event serves as an effective bridge connecting Vietnamese enterprises with global sourcing groups.

Vietnam International Sourcing: Connecting Vietnamese Businesses with Global Value Chains

H&M’s continued participation in Vietnam International Sourcing 2026 reflects not only growing confidence in Vietnam’s manufacturing environment, but also the effectiveness of trade promotion activities in connecting domestic enterprises with international buyers.

H&M is a major Swedish multinational fashion company, known for its affordable apparel retail model, diverse portfolio of brands and global store network. For the Group, Vietnam International Sourcing is more than a venue for identifying suppliers. It has become a forum for promoting dialogue, cooperation and Vietnam’s position in global value chains.

Speaking with a reporter from Industry and Trade Newspaper, an H&M Group representative said that 2026 marks the company’s second consecutive year of participation in Vietnam International Sourcing. The results achieved at the previous edition provided an important basis for the company’s continued engagement with the event.

Participation in Vietnam International Sourcing has reinforced the Group’s positive assessment of Vietnam as an important partner in its global sourcing network.

According to H&M, the Group continuously invests in long-term partnerships across its sourcing markets as part of its long-term development strategy. Returning to the event for a second year reflects its confidence in Vietnam’s growth prospects and its commitment to helping build a resilient, flexible supply chain capable of adapting to market volatility and rapidly changing consumer demand.

Notably, Vietnam International Sourcing is regarded as more than a conventional trade promotion event. It is also an important platform for strengthening dialogue between businesses, industry partners and government agencies.

An H&M Group representative emphasized:

“Vietnam International Sourcing is also an important platform for deepening dialogue and cooperation with both industry partners and government authorities as we work together to strengthen Vietnam’s role in global value chains.”

According to H&M, the event also provides an opportunity for the company to gain a better understanding of the Vietnamese market and supports its plans to continue expanding retail operations at prominent locations in the future.

From the perspective of an international buyer, Vietnam International Sourcing is fulfilling an important role in directly connecting Vietnamese companies with global buyers. This is particularly significant at a time when international supply chains are undergoing substantial changes, requiring businesses to improve their competitiveness and meet increasingly demanding market standards.

Commenting on the event’s role, the H&M representative stated:

“Vietnam International Sourcing serves as an important bridge between Vietnamese businesses and international buyers. The event creates opportunities for direct engagement, relationship-building and a better understanding of evolving market expectations.”

Beyond business matching, H&M believes that Vietnam International Sourcing also provides a forum for discussion on strategic industry issues, including customer-centric retail development, innovation, sustainability and industrial development.

These topics are becoming increasingly important as the global textile and garment industry enters a period of significant transformation.

Vietnam Is a Strategic Partner in H&M’s Global Supply Chain

H&M’s continued participation in Vietnam International Sourcing also reflects Vietnam’s increasingly important role in the Group’s sourcing strategy.

According to the H&M Group representative, Vietnam is one of the Group’s most important sourcing markets globally. H&M began sourcing from Vietnam in the early 2000s and currently works with 42 suppliers and 72 factories, supporting more than 60,000 jobs.

The Group considers Vietnam to have a well-developed manufacturing ecosystem with strong capabilities that effectively support its product development strategy.

As H&M works to build a more resilient and flexible supply chain, Vietnam has significant advantages that can further strengthen its long-term competitiveness. Renewable energy, industrial decarbonization, circular solutions, digital transformation and workforce development are expected to become important drivers in the next stage of development.

The H&M representative affirmed:

“For H&M Group, Vietnam is not only an important sourcing location, but also a long-term partner in building a sustainable and future-ready textile and garment industry.”

In addition to its manufacturing strengths, H&M recognizes the role of Vietnam’s textile and garment industry as a strategic export sector. Employing more than three million people, the industry makes an important contribution to economic growth while supporting livelihoods across the country.

In a rapidly changing international market, the Group increasingly prioritizes partners that combine operational excellence with a commitment to continuous improvement and long-term competitiveness.

At the same time, global requirements related to sustainability, climate transition and the circular economy are increasing rapidly. As a result, sustainability and competitiveness are becoming increasingly interconnected.

H&M has noted that Vietnamese suppliers have made significant progress in improving environmental performance, energy efficiency, standards compliance and operational capabilities.

These achievements have helped strengthen Vietnam’s position among the world’s leading textile and garment exporters.

To continue supporting Vietnamese enterprises, H&M said it would maintain a collaborative approach with suppliers to advance the green transition. Areas of cooperation include the adoption of renewable energy, improvements in energy efficiency, the application of electrification technologies and capacity building for businesses.

According to H&M, cooperation and continuous improvement are central to this process, enabling suppliers to remain competitive in a rapidly changing business environment.

In its message to Vietnamese textile and garment companies participating in Vietnam International Sourcing 2026, H&M recognized that Vietnam has established itself as one of the world’s leading textile and garment manufacturing countries, with strong ambition, resilience and adaptability.

The Group representative said that the greatest opportunities in the coming period would come from shifting towards higher-value-added production; applying a comprehensive value-chain approach to make more effective use of international trade agreements; accelerating sustainability and circularity; investing in innovation and workforce development; and promoting production based on renewable energy and greater energy efficiency.

The H&M Group representative affirmed:

“H&M Group remains committed to working with suppliers, industry organizations and government authorities to support the development of a more resilient, competitive and sustainable textile and garment industry for the future.”

H&M’s return to Vietnam International Sourcing in 2026 demonstrates the growing appeal of Vietnam’s trade promotion initiatives.

The event not only expands opportunities for business connections, but also helps strengthen the position of Vietnamese companies in global supply chains. It provides a foundation for the textile and garment industry in particular, and the wider export business community in general, to participate more deeply in international value chains through manufacturing capabilities, innovation and sustainable development.