On 4–5 February 2026, the Vietnam Trade Office in Sweden participated in the EURO EXPO fair in the city of Uppsala, one of the region’s most practical and commercially effective specialized exhibitions in the industrial and engineering sectors. The event is designed as a focused B2B platform, creating direct meeting space between industrial solution providers and local manufacturing enterprises, thereby fostering trade cooperation and technological innovation.
The fair brought together hundreds of companies operating in core fields such as automation, mechanical engineering, electrical equipment, industrial electronics, robotics, factory digitalization solutions, technical materials, maintenance, and intralogistics. In addition to small and medium-sized suppliers, the presence of major technology and engineering corporations such as ABB, Simson Power Tools, ERCON, Cowab, Carlsson & Moller, JUMO Sweden, and Telfa enhanced the professional quality of the event, offering advanced solutions for smart and sustainable manufacturing.
The product groups showcased at EURO EXPO were highly diverse. In the factory technology segment, visitors could explore collaborative robot systems (cobots), AI-integrated automation lines, manufacturing management software, IoT sensors, and real-time monitoring solutions that help optimize productivity and reduce operating costs. Many booths also introduced precision mechanical equipment, air compressors, vacuum pumps, cutting tools, wear-resistant materials, and new alloys serving the mining, manufacturing, and energy industries.
Notably, the trend of “green industry” was clearly reflected through waste treatment and energy-saving solutions. Companies presented industrial wastewater treatment systems, waste heat recovery technologies, dust and emission capture systems, as well as environmentally friendly materials that replace plastics and hazardous chemicals. In addition, metal recycling technologies, product lifecycle management, and circular production models were highlighted, in line with the strict environmental standards of the Nordic region.
Beyond exhibitions, the fair also hosted thematic seminars and business networking sessions where experts shared insights on digital transformation, supply chain optimization, occupational safety, and carbon reduction strategies. This made EURO EXPO not only a venue for equipment trading but also a forum for updating knowledge and development trends in modern industry.
For Vietnamese enterprises, EURO EXPO offers opportunities to directly access the industrial ecosystem of Sweden and the Nordic region, markets with high demand for mechanical components, spare parts, materials, auxiliary equipment, and high-quality processing solutions at competitive costs. It is also an opportunity to seek technology partners, learn about green manufacturing models, and integrate more deeply into global supply chains.
However, major challenges include stringent technical and environmental standards, certification requirements, and logistics costs. To fully leverage these opportunities, Vietnamese enterprises need to invest in improving product standards, obtain international certifications, prepare professional English-language materials, and proactively connect through industry associations, trade offices, or commercial representatives in the Nordic region. With proper preparation, EURO EXPO can become an important stepping stone for expanding the presence of Vietnamese industry in the Swedish and Nordic markets.
The Vietnam Trade Office in Sweden actively participated in the fair to identify potential partners for Vietnamese enterprises, as well as to explore investment demand and potential relocation of manufacturing activities by Swedish companies to Vietnam.