On November 24, 2024, the Embassy of Vietnam in Sweden, in collaboration with the Vietnam Trade Office in Sweden and Vietnamese associations, hosted the “Vietnam Festival in Malmö 2024.”
Amid the chilly Nordic weather, the festival brought together the Vietnamese community and local residents in a warm and vibrant celebration of culture and trade.
The event was graced by:
- Ambassador Trần Văn Tuấn of Vietnam to Sweden and his spouse, Phí Thu Hằng.
- Mohamed Yassin, Director of Malmö’s Department of Culture.
- Representatives from Flamman and BID organizations.
- Hundreds of members from Vietnamese associations across southern Sweden.
Showcasing Vietnamese Excellence
The festival featured a lively program of cultural and artistic performances, traditional Vietnamese cuisine, and diverse commercial products, drawing a large crowd from Malmö and nearby regions.
Notably, the Vietnam Trade Office showcased over 50 products currently imported by Swedish businesses from Vietnam. This effort aimed to promote Vietnamese goods and encourage the movement, “Vietnamese prioritize using and trading Vietnamese products.”
Strengthening Community and Connections
The Vietnam Festival in Malmö 2024 not only highlighted the richness of Vietnamese culture but also served as a platform to strengthen economic and cultural ties between the Vietnamese diaspora and the local Swedish community. The event underscored Vietnam’s growing presence in Sweden and its commitment to fostering strong partnerships and a vibrant cultural exchange.